What I Do
Social Media & Content Creation
Social media is the cornerstone to modern-day marketing. It brings value to every stage of the customer journey and allows for easy communication and promotion, as well as quick response audience insights on content and campaigns.
I tackle all campaigns on social with an analytics first approach. Aesthetic content is a great benefit, but unless it is based in strategy and proven by analytics, it’s not worth the phone it was posted with. My baseline approach to social media has resulted in employers and clients seeing consistently positive ninety-day results on social, with a minimum 10% MOM growth in all metrics every time.
Learn more about GBTA Convention 2023 | Dallas Case Study
Additional projects available upon request.
Website Design & Development
A functional, easy to use website builds recognition, trust and relationships with users and customers. In turn, improved user experiences and interactions on the front result in better SEO and conversions for marketers on the back end. This also means prioritizing proper functionality in terms of accessibility.
Learn More About GBTA Canada Conference Website
Additional projects available upon request
Marketing Operations
A core principle of the Girl Scouts is to leave a place better than you found it. I took that to heart at 4 as a Daisy Scout and I carry that with me into my career today. In every role I’ve been in, the first unofficial goal has been to bring structure and clarity to the company or team’s marketing operations.
GBTA was my largest operations project, working cross-functionally with Sales, Fulfillment, and Regional teams to ensure a clean, clear process. Our process included the development of task request forms, event management databases, and timeline/progress tracking dashboards for executive leadership.
My most current operations project is for the St Francis Community Center. With the Center & Parish team, I build two databases. The first a simple interface to track event sponsorships, deliverables, and sponsor companies. This successfully addressed the lack of communication with sponsor companies, confusion in prices between events, and lack of information carry over between departments. The second is a functional database for PR, Events, and Marketing teams to track task progress on events and campaigns.
Media Coverage & Public Relations
PR usually sits outside of marketing roles, but when working with small non-profits, it’s all hands on deck for these tasks.
Working
